A former tea planter with 40 years of expertise in the tea industry in Assam and Nilgiris intiated Planter's Choice to bring to the consumer the finest quality blends crafted with excellence with his meticulous knowledge of tea.

Inventor of the patented product - the Instant Tea and Coffee Jaggery Granules are a first of a kind invention in India, made to provide a healthy and delicious tea and coffee drinking experience. It complements the generation of today's on the go lifestyle while still wanting something quick and healthy..

With unique products on hand, a digital first brand is something I knew we had to create to reach a larger market segment. With my father having the required expertise and immaculate knowledge in the tea industry, I started our brand's foray on various online platforms building our digital infrastructure and online presence. This is how the idea to make Planter's Choice a D2C brand was born..